Wearables: When “Too Good to Be True” Is No Longer True
Kacey gets home from a half day at work, back throbbing, pain coursing through her back, radiating up her side, and down her left leg.
She’s on fire.
A package has arrived, and it’s the one she’s been waiting for. She unwraps it, ripping through the packaging. She reads through the instructions as fast as she can, strapping the device on her right leg, just below her knee, puts in the required settings, and waits. Soon, she starts to feel pulsing. Within 15 minutes the searing pain has quieted to a dull twinge. It’s still there, but like a voice underwater, removed.
She’s been suffering from chronic back pain for 15 years, and with new opioid regulations, plus feeling demonized for even using the opioids she desperately needs, her options were limited.
Quell gives Kacey her life back.
Growing up, I used to watch late night infomercials when I was supposed to be sleeping. I remember the amazing, life-altering, industry changing products that lit up the screen as someone yelled excitedly about how my life would be forever changed with 3 easy payments of $19.99. Even at 8 years old, I knew something was up. My grandma used to say, “If it sounds too good to be true, it probably is.” No doubt you were raised with the same beliefs.
It’s been a long time since those late nights, and now we’re basically living in the future. We have cars that drive themselves (well, mostly), we’ve got drones delivering packages to us, thermostats that know our temperature preferences, and algorithms that know what ads to show us based on our Facebook likes. And now, even our bodies are hooked up and trackable. Because now, we’ve got wearable technology. From the Apple Watch to the Fitbit, we’re tracking our own data.
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